Most of the time in our industry, people will tell you that as a travel advisor it is important to niche. Many people get laser focused on a type of travel, and still find themselves struggling in their business. They either become burnt out on serving clients they don’t vibe with, or begrudgingly plan trips that don’t make them excited. That is why at Kinship Vacations we encourage advisors in our program to focus on a type of traveler – their ideal client – to have a more successful business. Check out this video with Krystal Eicher, Marketing Strategist at Kinship Vacations to learn more about how to narrow down your ideal client.

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